Hi, I’m Pam!
I’m a Product Designer who designs for trust, shapes user behavior, and turns ambiguity into product direction.
Redesigning paid social acquisition
Helping one of Thumbtack's largest acquisition channels convert more visitors into customers.
Redesigning Mercari’s seller offer system
Empowering sellers with a smarter, automated offer model, lifted qualified offer reach by 20%.
Web guest checkout
Designed a guest checkout flow emphasizing on trust. Lift acquisition rate by 15% and order conversion by 20%.
Optimizing balance usage on Mercari
A new pricing feature that encourages balance usage and lowers external cash flow, saving $2.5M per year in payment processing costs.
Introducing usernames on Mercari
Designed a mention feature that uses unique identifiers, increasing DAUs by 10% and comments by 21%
Revamping Tortuga’s navigation
A navigation and UI redesign of a wine and beverage site that increased sales by 74% within the first 3 months of release.
Perkins Family Farms
Establish a cohesive brand identity, design system, and website with clear oyster information for Perkins Family Farms, a family-run oyster business. Increased brand awareness by 70% and boosted sales by 34% within the first month.