Perkins Family Farms

Engage customers with clear oyster information.

Company
Family-owned oyster farm located in Olympia, Washington.
Project from Nov 2020-May 2021

Team
2 key stakeholders + 2 engineers + me (Product and Visual Designer)

Goal

  • Connect customers to Perkins Family Farms’ brand and story

  • Introduce potential customers to oyster products

  • Establish professional social presence

Result
Increased brand awareness by 70%
Increased sales by 34% within first month

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How might we engage customers with clarity so the purchasing process is easier?

What is Perkins Family Farms?

  • Established in 2017

  • Early stage of business, rely on words of mouth

  • Serving oysters locally

Business restrictions

  • PPF doesn’t have an online shop for fresh seafood

  • Serving oysters locally

  • Pop-up stand with rotating hours

Target Users

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Design Exploration, Usability Test #1

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Usability Test #2

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Final Design

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Brand Direction

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Logo Design

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Branding

If given more time…

  • Usability test with chefs to figure out their needs

  • UX writing- aim for better readability (Grade 5)

  • Use more images to convey story

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