Hi, I’m Pam!
Product designer who uncovers the right problems and crafts data-driven, intuitive experiences that drive UX and business growth.
Optimizing balance usage on Mercari
A new pricing feature that encourages balanced usage and lowers external cash flow, saving $2.5M per year in payment processing costs.
Web guest checkout
Envisioned a guest checkout flow for Mercari that improves user acquisition and monetization, increasing the acquisition rate by 15% and sales conversion by 20%.
Introducing Usernames on Mercari
Designed a mention feature that uses unique identifiers, increasing DAUs by 10% and comments by 21%
Revamping Tortuga’s Navigation
A navigation and UI redesign of a wine and beverage site that increased sales by 74% within the first 3 months of release.
Perkins Family Farms
Establish a cohesive brand identity, design system, and website with clear oyster information for Perkins Family Farms, a family-run oyster business. Increased brand awareness by 70% and boosted sales by 34% within the first month.