Hi, I’m Pam!

Product designer who uncovers the right problems and crafts data-driven, intuitive experiences that drive UX and business growth.

Optimizing balance usage on Mercari

A new pricing feature that encourages balanced usage and lowers external cash flow, saving $2.5M per year in payment processing costs.

Web guest checkout

Envisioned a guest checkout flow for Mercari that improves user acquisition and monetization, increasing the acquisition rate by 15% and sales conversion by 20%.

Introducing Usernames on Mercari

Designed a mention feature that uses unique identifiers, increasing DAUs by 10% and comments by 21%

Revamping Tortuga’s Navigation

A navigation and UI redesign of a wine and beverage site that increased sales by 74% within the first 3 months of release.

Perkins Family Farms

Establish a cohesive brand identity, design system, and website with clear oyster information for Perkins Family Farms, a family-run oyster business. Increased brand awareness by 70% and boosted sales by 34% within the first month.